Labrada
Nutrition Social.
A multi-year social strategy that transformed two dormant Instagram accounts into an authentic, high-growth community — fueling product launches, ambassador recruitment, and measurable revenue lift for the #1 protein shake in America's gyms.
How We Delivered Impact
A category leader missing an authentic online voice.
Labrada Nutrition is a household name in the supplement aisle — the #1 selling ready-to-drink protein shake in gyms across the country and a trusted CPG brand with decades of equity behind it. But when Brand Connect was handed the keys to @LabradaNutrition and @LeanBodyOfficial, the Instagram accounts didn't reflect that stature. Follower counts were flat, engagement was thin and largely inauthentic, and there was no real dialogue happening with the people actually drinking the product every day. For a brand whose loyal customers live in gyms and wellness communities, that disconnect was costing real visibility, real community, and real sales.
Own the social ecosystem, end-to-end.
Brand Connect was engaged to take full ownership of both Instagram accounts and turn them into real growth engines. The scope spanned organic content strategy and production, full community management, ambassador program development, direct-to-website traffic generation, DM-driven email list growth, new product launch campaigns for two ready-to-drink flavors, and the full build and optimization of paid Meta advertising. The mandate wasn't just to post more — it was to build an audience that actually showed up for the brand.
A four-pillar strategy across content, community, and paid.
Brand Connect executed a layered social strategy designed to rebuild authenticity first, then compound that foundation into audience growth, product launches, and measurable revenue.
Followers. Flavors. Revenue.
Over the course of the engagement, both Labrada Instagram accounts saw the strongest growth in the brand's history on the platform. @LabradaNutrition followers climbed from roughly 65K to over 130K, while @LeanBodyOfficial more than doubled from around 30K to nearly 80K — all driven by authentic engagement rather than vanity metrics. Two new protein shake flavors launched successfully, the ambassador program became a recurring content and advocacy channel, profile visits jumped by more than 210%, and Meta ads delivered sustained traffic to the website at a low CPC.
Brand Connect didn't just post on our behalf — they rebuilt how we show up online. Our accounts finally feel like the brand our customers know in the gym, and the growth speaks for itself.
